Meet Our Founder
Jerry Justice — Founder and CEO, Aspirations Consulting Group
Jerry Justice founded Aspirations Consulting Group on a straightforward premise — that the most consequential business challenges deserve advisors who have actually navigated them, not just studied them.
Over three decades, he has built and led organizations, advised executives through the decisions that define what companies become, and developed the cross-sector breadth that most advisors never acquire. His work spans technology, healthcare, financial services, life sciences, and consumer markets — and has taken him across four continents. That range isn't background. It's the work itself.
Jerry has been self-employed for most of his career. That matters. He understands what it means to carry the full weight of a business decision — not just analyze one. And he brings that understanding into every client engagement alongside the strategic rigor and operational discipline of someone who has also held senior corporate executive roles.
"Living to Serve, Serving to Lead.™" isn't a tagline Jerry attached to his career in retrospect. It's the orientation that has shaped every engagement, every organization, and every advisory relationship he's built — from the first to the most recent.
What Jerry Brings
Three things distinguish the perspective Jerry brings to ACG's clients.
Practitioner credibility. He has held the roles he now advises on — financial leadership, organizational strategy, executive development, operational improvement, and IP commercialization. The advice comes from someone who has made the calls, lived with the consequences, and built the judgment those experiences produce.
Cross-industry reach. Three decades of work across technology, healthcare, financial services, life sciences, and consumer markets means Jerry brings what's working in one sector directly to the challenges of another. That transfer of proven perspective across industries is something single-sector advisors simply can't replicate — and it's where some of ACG's most significant client impact has come from.
Entrepreneurial and executive balance. Most advisors come from one side or the other — the entrepreneurial world or the corporate world. Jerry has lived both. He understands the resource constraints, risk tolerance, and relentless execution demands of building a business from the ground up, and the governance, systems, and organizational complexity that define senior corporate leadership. That dual perspective produces advice that holds up in both environments.
Thought Leadership
Beyond client work, Jerry reaches more than 10 million executives and aspiring leaders worldwide through ACG Strategic Insights™ — a daily publication covering strategic leadership, financial strategy, technology and innovation, business strategy, and executive development.
The publication was built on the same premise as the firm — that the most valuable thinking rarely makes it into a mainstream publication, and that senior leaders deserve better than aggregated news and generic frameworks. Every edition is written by Jerry directly, drawing from what he's seeing in the market, what he's working through with clients, and what three decades of operating experience has taught him about what separates strong leadership from everything else.
Jerry is also a sought-after keynote speaker and executive trainer, addressing corporate conferences, leadership summits, and industry events on strategic leadership, financial strategy, global business, and executive development. Every presentation is built around the audience's specific challenges — not a recycled framework dressed up for a new room.
ACG Executive Intelligence Portfolio™
ACG's advisory work has always been grounded in a commitment to honest, rigorous assessment of where a leader or organization actually stands. That commitment led to the development of the ACG Executive Intelligence Portfolio™ — a growing suite of behaviorally anchored executive assessment and diagnostic instruments that give senior leaders the kind of honest, rigorous intelligence about their own performance that most professional environments never produce.
The Portfolio currently spans two suites — the Leadership Suite and the Financial Edge Suite — each offering two instruments at different depths. The ACG Leadership Clarity Intensive™ offers leaders who want to go further a private, 30-day one-on-one engagement with Jerry directly.
Beyond the Work
Jerry is a lifelong learner in the most literal sense — his personal and professional development have never been separate pursuits. He is an avid traveler, having spent extended time across four continents that shaped not just his global business perspective but his understanding of how culture, context, and human complexity influence everything from organizational dynamics to strategic decision-making.
Outside of work, he finds perspective in theatre, movies, and mentoring — and in the belief that the leaders who give the most of themselves to the people around them tend to build the most enduring things.
If you'd like to discuss your organization's challenges directly with Jerry, the conversation starts here.
